When parents are asked about children and internet safety, two of the most pressing concerns that come up are usually - type of content on the Internet that their child may be exposed to and the helplessness of not being able to regulate screen time effectively. In this episode, Bhuvana speaks to Richa Singh, Co-founder and CEO at Happinetz about their journey in creating a world where content is streamlined appropriately to its youngest consumers with their very unique brand.

In this episode, Bhuvana speaks to Sanjit Shetty, Founder & CEO, Miror about his endeavor in Women's health, specifically, menstrual health and menopause. With the help of leading practitioners in the country, he’s helping push the conversation around mental health associated with menopause and beyond. Tune in to find out more.

In this episode, Bhuvana speaks to Nupur Agarwal, Lead Institutional Business at Pee safe about how this revolutionary product came to become a one stop solution for all your hygiene problems and one that has been an essential in every handbag today. Owning more than 90% of the toilet seat sanitiser category, Pee safe has now grown to become a 250 crore brand. Tune in to hear all about it from Nupur on this episode.

The key to launching and growing any business is having an attractive character. Because at the end of the day, people don't connect with brands, they connect with people. Tune into this brand new season of Marketing The Untold story with Bhuvana Subramanian as she continues to uncover the many unspoken sides to what really goes into molding iconic brands in India like iD Fresh Foods, Truecaller, Flatheads and many more into what they are today.

In this episode, Bhuvana speaks to Arha Padman from Niqo Robotics about the sacred and traditionally ingrained farming practices passed through generations in the country and breaking through these age old systems with the help of their robots! Niqo's primary purpose has been in helping control the damage caused by the careless spraying of pesticides and inturn helping root new and more efficient systems to elevate crop turnout and the ensure well being of farmers and consumers alike. Tune into this episode as Arha describes what it's like to create and market such a niche product in an ever nicher market.

In this episode, Bhuvana speaks to Dinesh Garg, Senior Vice President, Appliances at TTK Prestige Ltd, a man with about 32 years of experience in Sales, Marketing, Strategy, PR, Business Development and Product Sourcing. With a Postgraduate from IIM Ahmedabad in 1988, his contribution to building the appliances business at TTK Prestige Ltd. has been instrumental to the brand. Having taken the responsibility of complete sales and marketing within TTK Prestige as Executive Vice President-Sales & Marketing in April 2015, he shares what really went into making TTK Prestige Ltd. the brand that is synonymous with every Indian household.

In this episode, Bhuvana speaks to Vikas Pandya, Head New Product Development & Brand at Happilo, a premium health food brand, about product development and innovation in the category. They talk about how Happilo grew to have an expansive distribution network across India with more than 200+ Channels partners to cover the national demographic, coupled with their ability to ensure quality, food safety, great taste and other health benefits of nuts, Vikas talks about how the brand maneuvers to cater to the changing tastes and innovating new products to always hope to offer something fresh and healthy.

Over the last 4 years, MPL has played a huge role in building the Gaming and Esports ecosystem in India. In this episode, Bhuvana speaks to Namratha B Swamy, Country Head (GM), India at Mobile Premier League, about how she plans on scaling it further. After an enriching and immersive experience with top names like McKinsey & Company for years, exposing her to various cultures around the world, across sectors and functions, she explains how she aims to bring all that she learnt into building what she believes is the future of sport entertainment in India.

In this episode, Bhuvana speaks to Mohit Rathi, AVP- Growth & Marketing at one of India's most competitive logistics companies that intuited a niche customer demand way ahead of its time. Having always been a trucking company since its inception, Mohit speaks about Porter's transition into the B2C model, the revival of the company after a harsh pandemic and what went into the marketing and making of Porter that makes it the go to personal logistics solutions brands that it is today.

Having spent 23 years in the industry, Prasun Kumar, Chief Marketing Officer and Business Head at Just Dial has led some of the top brand in the industry like Reliance Communications, Sony Mobile Communications and Levi's Strauss to name a few. In this episode, Prasun Kumar shares the nuances of marketing that are instrumental in building brands and shares his experiences working in start-ups as well as large global organisations, launching and turning around businesses and brands, building large revenue verticals from scratch and driving innovations in the consumer, technology, and content space.

With over 15 years of experience in marketing and digital, Ruchika Gupta, Marketing Director at Beam Suntory, India has led strategic thinking for brands like B Rum, Grey Goose Vodka, Uber and has also supported brands like Unilever and Johnson & Johnson. Tune into this episode as she speaks to Bhuvana Subramanyan about the independence in marketing and perceiving marketing as a means to develop and foster inspiring human connections.

With over 19 years of diverse leadership experience across sales, marketing & advertising, Samriddh Dasgupta, the now Chief Marketing Officer at Heads Up For Tails, has worked with several renowned brands like DineOut, Bombay Shaving Company and Akash Digital in the past. In this episode, Bhuvana Subramanyan talks to Samriddh about his opinion on the pet care industry currently being at a point of inflection and pushing the everyday boundaries of the lives of our furry companions.

In this episode, Bhuvana speaks to Ganesh Balakrishnan, co-founder of Flatheads, about his journey of building the startup and the resurrection of his brand post-Shark Tank. Raised in Nashik, Ganesh graduated as a mechanical engineer from IIT Bombay at the height of the Y2K boom. After resisting the urge to join the dot com race, he urges that his biggest learning as an entrepreneur has been recognising the place of authenticity in business and discovering a community of entrepreneurs working together to build each other up. Tune into this episode to find out more.