TRUST!  Makes many of us cringe just thinking about it, and when I think about it, I think individual and interpersonal trust, but Jerry Michalski (https://www.jerrymichalski.com/) thinks about it on a much broader level!  Jerry is the founder of Open Global Mind, a community of practice seeking to help humans make better decisions together and he curates the largest man-made mind map in existence (https://www.jerrysbrain.com/)  that is open for all to browse for free. During his decade+ as a technology trends analyst, Jerry realized the word "consumer" made him itchy. Following that itch led to the concept of trust, blowing it open .  In this fascinating episode, we get a glimpse of that thought process, and because Jerry’s “brain” is on the internet, you can go check it out yourself!   Want more from Jerry?  JerryMichalski.com JerrysBrain.comOpenGlobalMind.comDesignfromTrust.com