Durban July, South African Pop Culture, Oceans Mall, Marketing Luxury Products & Events
00:35:04
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In this episode, we use the Durban July as a case study of how not to do luxury events. Lebo Lion shares her experience of Durban July 2023 and how she navigated through Durban July weekend in KZN.We also explore the design of Oceans Mall, discuss the concept behind the platinum walk, and discuss how to do luxury marketing for your business or brand. Is the Durban July more hype than happening?Let’s talk
