Welcome to this episode of "How I Met Your Data." Join hosts Sandy and Anjali as they delve into a captivating conversation with Erin Kelly from Kraft Analytics Group (KAGR). Erin, the Senior Vice President of Enterprise Solutions and Strategy, shares her experiences and insights on how KAGR, leverages data management, advanced analytics, and strategic consulting to help sports teams and leagues run their business more efficiently. Erin discusses the importance of understanding fans beyond ticketing, the rise of sophisticated sponsorship analytics, and the impact of pop culture phenomena like Taylor Swift on sports viewership. Tune in to explore the ever-evolving landscape of sports analytics and how data is shaping the future of fan engagement, team operations, and business strategies in the sports and entertainment industry.