Welcome to another episode of How I Met Your Data! In this episode, hosts Sandy Estrada and Anjali Bansal are thrilled to welcome Malcolm Hawker, a seasoned expert in data and analytics with over 25 years of experience. Currently the Chief Data Officer at Prophecy, Malcolm shares his insights on master data management and data governance. The episode kicks off with a discussion about the recent CDOIQ conference in Boston, where Anjali and Malcolm co-hosted a session. They delve into the topics covered during their session, emphasizing the need for transforming data culture within organizations. Malcolm highlights the importance of delivering value and shifting mindsets to foster a positive data culture. Listeners will gain valuable insights on how to prioritize collaboration, continuous engagement, and leveraging product management principles in data leadership. Malcolm also shares his thoughts on the future of data management, including the potential of data fabrics and governance as a service. Don't miss this engaging conversation filled with practical advice and forward-thinking perspectives on the evolving landscape of data and analytics.