Katrina Purcell is used to getting out of her comfort zone... From competing in an Iron Man to deciding to launch a business after a successful career in operations, she is not afraid of a challenge. In this podcast we dive into everything from work-life balance to streamlining operations, and we discuss advice for those thinking about taking the leap into entrepreneurship. Katrina Purcell is an accomplished operations professional who launched her own firm last year focused on enabling small businesses and nonprofits with the tools needed to efficiently scale and grow. Listen to her great advice for entrepreneurs and small business owners when it comes to growth and resilience.