This week's edition of THIS. with Shauna Griffiths features one of the most authentic, impactful Leadership Athletes working in the front office in professional sports. Joe Stetson, Chief Commercial Officer at the New York Red Bulls, is a 20+ year vet who’s known for re-imagining iconic brands & generating record revenues. He made his mark at the likes of Madison Square Garden, the Brooklyn Nets, and now he's blazing a new path at The Red Bulls. His work has always been at the intersection of growing business and developing people, and he gets results in both areas! All the while, he defies traditional stereotypes in the best of ways.  If you watch to catch a great leader in action - WATCH THIS.  IN THIS EPISODE  Day in the Life of CCO Joe Stetson at Red Bulls How to Create a Culture of Growth and Collaboration in the Workplace  How to Lead Effectively What Brands Need to Know About Sports Partnerships A Closer Look at Soccer's Direct Impact on Communities EPISODE BY THE MINUTE  00:02 - Intro  00:56 - Guest Intro  01:00 - How Shauna met Joe  06:07 - Day in the Life of a Chief Commercial Officer  08:30 - Joe's Evolution  14:27 - Joe's Leadership Style  24:48 - What is Happening in the Sport Marketing Space 27:09 - Why Brands Should Partner with Major League Soccer (MLS) 30:59 - What to Expect in 2024  34:23 - Key Takeaway  35:58 - Wrap up Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency. #podcast #THIS #leadership #leaders #sports #authenticity #impact #redbull #sportsbusiness #newyorkredbulls #MLS #slgimpact