What are the battles that play out in a marketer’s mind during a product or brand launch? Do these decision makers rely more on hard data or their creative instincts in today's tech-driven landscape? How have digital native businesses disrupted traditional approaches to marketing? What does revenue-focused marketing look like in their industry sector? Join host Bhuvana Subramanyan, a CMO herself on 'Marketing - The Untold Story' as she interviews top marketers in India, demystifies jargon and unravels what lies beneath the tip of the marketing iceberg.