To be a value fashion player, they say, is like riding a lion: If you don’t know how to ride it, it will eat you up. In this episode, listen to the marketeer who played a vital role in launching and building maxfashion.in, currently a Rs. 4500-crore brand. Meet Jiten Mahendra, Vice President & Head Marketing BYJU’S BTC and ex-Senior VP Marketing Landmark Group, decode the basics of upping the marketing game in the hyper-competitive fashion retail industry. Jiten also shares with Bhuvana, the changing indicators of customer loyalty, the pandemic-induced need for brands to shift from building a channel strategy to customer strategy and more such rich insights only on aawaz.com