In today’s episode, we dive into the trending hashtag #UnderConsumptionCore and its impact across social media. We discuss its TikTok origins and how it aligns with minimalism. We also emphasize the need for nuance and caution against it becoming just another fleeting trend. Our conversation covers how guilt and shame can influence sustainable change and the limitations of short-form platforms like TikTok for deep reflection. We also explore the risk of turning under-consumption into a competition — and remind ourselves and you that It’s about mindfulness in buying and spending, not a race to own the least.Chapters00:00 Introduction to the Trend of Under Consumption02:32 The Nuance of Under Consumption06:53 Fatigue of Overconsumption and the Response to Under Consumption09:09 Guilt, Shame, and the Need for Inner Work13:10 The Aestheticization of Under Consumption19:18 Beyond Aesthetics and Competition: Embracing Under Consumption26:02 The Importance of Long-Term Change29:19 The Connection Between Under Consumption and Poverty31:05 The Pressure to Keep Up and the Rise of Buy Now, Pay Later37:17 Under Consumption as a Catalyst for Change-----------------CONTACT US: sustainthispodcast@gmail.comJOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast SIGNE HANSENYoutube: https://www.youtube.com/@UseLess_dkWebsite: https://www.uselesswardrobe.dk/IG: https://www.instagram.com/useless_dk/TT: https://www.tiktok.com/@useless_wardrobeCHRISTINA MYCHASYoutube: https://www.youtube.com/@ChristinamychasWebsite: https://www.minimalist-ish.com/IG: https://www.instagram.com/christina.mychas/TT: https://www.tiktok.com/@christina.mychasALYSSA BELTEMPOYoutube: https://www.youtube.com/@AlyssaBeltempoWebsite: https://msbeltempo.com/IG: https://www.instagram.com/msbeltempo/TT: https://www.tiktok.com/@msbeltempo If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo