Is creating a successful startup more about the product or the connection with your customers? This intriguing question sets the stage for a highly informative episode where we unpack the complex relationship between startups, customer engagement, and the transformative impact of purpose-driven branding with guest expert Brian Mac Mahon.Brian, with a wealth of experience from nurturing nearly 300 startups at ExpertDojo, shares his foresight on overcoming the biases that plague the startup ecosystem. His global perspective and involvement in the early stages of startup development provide a unique lens through which we can examine the keys to building a sustainable and emotionally resonant business.This episode is a condensed guide for both budding and established entrepreneurs on the vitality of customer relationships, the strategic use of outreach tools, and the untapped potential of blockchain technology. Brian's wisdom is not just theoretical; it's backed by stories of real-world successes and failures, making it an essential listen for anyone looking to fine-tune their entrepreneurial approach and secure a competitive edge in the marketplace. To get the latest from Brian Mac Mahon, you can follow him below!LinkedIn - https://www.linkedin.com/in/brianmacmahon2/https://expertdojo.com/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.com And don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood