What is the best way to market your business?You might think people want logical reasons to choose your product or service. But creating an emotional connection with your audience is much more effective.So, what does emotional selling look like?James I. Bond is the leading behavioral management specialist behind Brain Glue, a platform that teaches the art of persuasion for business.For 13 years, James ran one of Southern California’s leading behavioral management firms. He is also the author of Brain Glue: How Selling Becomes Much Easier by Making Your Ideas Sticky.On this episode of Leading Visionaries, James joins Anjel to discuss how he developed the vision for Brain Glue by collecting examples of emotional selling in a ‘passion box.’James shares examples of the 14 brain triggers described in the book, explaining why we remember titles or products that make use of metaphor, alliteration or chiasmus.Listen in for James’ insight on expanding your brand recognition and learn how to leverage brain glue to connect with clients or customers and grow your business! What You Will LearnHow James’ childhood experiences informed his leadership journeyHow James developed the vision for Brain Glue by collecting examples of emotional sellingExamples of the 14 triggers of Brain Glue (metaphor, rhyme, chiasmus, etc.)How applying the principles of brain glue help James’ clients’ sales explodeWhat inspired the title Brain Glue for James’ book on emotional sellingWhy we remember titles or products that use alliteration, humor, metaphor, etc.How emotional selling influences both sales and brand recognitionHow to shift from logic to emotion in your business marketingHow brain glue helps us communicate something important to other peopleThe power of building emotional connection with clients/customersConnect with James I. BondBrain GlueConnect with Anjel B. Hartwell Leading Visionaries PodcastJoin the Leading Visionaries CommunityMake a Donation to Support the ShowCreative Age Consulting GroupAnjel on XAnjel on InstagramResourcesBrain Glue by James I. BondBe Heard by Millions and Live Your Destiny: A Creative Age Leader’s Guide to Speak, Sell, Serve & Succeed by Anjel B. Hartwell
