Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3.  In our fourth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Isabel Foxen Duke, Ordinals Advisor and previously Comms Director for the Ordinals Core team to discuss the unique PR tactics Isabel leveraged to make Ordinals the most talked about Bitcoin story in years. Kelley and Isabel discuss how to harness the power of passionate communities on both sides of the crypto divide, how to hook a reporter, the latest trends in mass adoption messaging, plus much more!  To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR.