In today's episode our guest Nandan Kedlaya talks about the entire startup ecosystem touching upon topics that range from the moral framework of a founder and the areas in which expertise is required to venture and setup oneself as an entrepreneur. Through his past experiences as an entrepreneur and as a founder of xGrow, he has shared very insightful thoughts on his learnings so far. On this new year of Ugadi, Tune in to the new season of Hongemaradadi Podcast to get some insider advice on how to accomplish as an entrepreneur, as Nandan breaks down complicated lingos and enunciates concepts, making it easier even for a beginner. Send us an email at anaahataorg@gmail.com and tell us what you think of the show. Follow us on https://twitter.com/hongemaradadi, and visit our blog https://anaahataorg.blogspot.com Podcast Participants: Nandan Kedlaya and Subhash Hebbar (Host) Editor: Thanmay Bharadwaj Copy Editor: Akshatha Mohan Music: Dhananjaya 0:00- Introduction 2:20- What makes this episode's title relevant? 4:47- What's a startup according to Nandan S Kedlaya? 7:36- The significance of a moral framework for a founder 11:07- Variation of “Quality vs Price point” for different infrastructures 15:07- Fundamental differences between service-based and product-based companies 22:04- Creating a brand value through quality control 26:22- Why entrepreneurs need a Plan B 29:29- Inspiration to start xGrow 34:03- Journey of xGrow 40:28- USP for a service operating with similar providers in the market 41:44- Impact of shows like “Shark Tank” on the general public 46:52- Future of startup ecosystem in India 49:03- Demystifying technical jargons -IPO, unicorns. 54:50- Books recommended by Nandan 57:29- Subhash’s thoughts and intentions for Hongemaradadi podcast