Get ready to dive into the world of LinkedIn marketing with the fabulous Louise Brogan! Louise is a LinkedIn marketing guru who transformed her career from running a craft shop to becoming a social media marketing powerhouse. In 2018, she zeroed in on LinkedIn for its massive business growth potential and the sweet lack of competition. Now, she helps clients create killer video content for LinkedIn, proving it’s an ace lead generation tool. Louise also runs a YouTube channel, 'LinkedIn with Louise,' where she dishes out free resources and reels in potential clients. In this episode, she spills the tea on using YouTube and LinkedIn to skyrocket her business, bringing in leads and clients, including big-shot senior leaders from major corporations. We chat about the magic of optimizing your LinkedIn profile, crafting valuable content, and genuinely engaging with your audience. Louise keeps it real about focusing on the business side and not getting lost in vanity metrics. Tune in for practical advice on leveraging LinkedIn to boost your brand and a peek into Louise’s inspiring journey of building a devoted audience on the platform. Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠ Check out Gigastar at https://gigastar.io/  Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠  Follow Louise at https://www.linkedin.com/in/louisebrogan/  Chapters 00:00 Introduction and Background 03:10 Transition from Craft Shop to Social Media Marketing 07:06 Building a Business and the Role of Video 09:31 Niche Down to LinkedIn: The Power of the Platform 14:15 LinkedIn as the Ideal Platform for Business 20:01 LinkedIn's Unique Value for Professionals 21:23 Using Video on LinkedIn and Business Model 23:19 YouTube as a Lead Generation Tool 25:11 Global Connections through LinkedIn and Video Content 25:40 Using YouTube to Generate Leads and Clients 29:32 Optimizing Your LinkedIn Profile for Success 31:30 Creating Valuable Content on LinkedIn 33:19 Engaging with Others on LinkedIn to Build Relationships 35:16 Avoiding the Distraction of Vanity Metrics 37:42 Leveraging Multimedia Options on LinkedIn 40:07 Being a Different Version of Yourself on LinkedIn 43:25 The Power of Networking on LinkedIn 46:18 Balancing Business Focus and Content Creation 49:38 Building an Audience on LinkedIn