Did you know that video on your website is often the final deciding factor for prospects when going through the buying process? Yes, video can shorten up your audience's client journey.   Why Every Website Needs Video | Episode 12   Believe it or not, when you add video to your website, you help shorten down the prospect to buyer journey for your business.  How does this happen? It happens by uploading regular videos to your website plus having other forms of videos on different pages.   There are two types of videos that you need on your website:   A home page video  Sales page video   These videos will help you book more clients and also answer questions that your audience may have.   In this episode you I share 3 reasons why you should leverage video on your website to market your business.   My goal is to help you stand out from the crowd, increase your visibility and get clients by using video to do so.   Join the discussion with me over on LinkedIn.   How will you add video to your website?