THE G.O.A.T is represented on this week's Montgomery & Co. Johnny Smith, the author of Jumpman: The Making and Meaning of Michael Jordan, joins Renee to talk about how the brand of Michael Jordan was shaped. Kiki Rice is a guard on the 4th ranked UCLA women's basketball team, she's also Jordan Brand's first NIL athlete. Kiki talks to Renee about expectations this upcoming season. Plus, the crew discusses the week’s trending topics on MoCo Newsroom. Learn more about your ad choices. Visit megaphone.fm/adchoices