Brooke is joined by Gavin Neate, the founder of WelcoMe, and who has been working in the disability sector, to discuss his passion for supporting disabled individuals. Gavin shares his experiences working with Guide Dogs for the Blind and the inspiration behind his innovative tool, aimed at improving accessibility for disabled people in various businesses. They delve into the importance of equity in experiences for disabled individuals, the impact of Welcome on both disabled people and businesses, and the challenge of proving the existence of the Purple Pound in the business world.  KEY TAKEAWAYS Gavin highlights the importance of promoting disability awareness in businesses and the community to create a more inclusive environment. The introduction of WelcoMe, a digital platform that allows disabled individuals to inform businesses about their needs before arriving, has been well-received and has the potential to revolutionise customer service for disabled individuals. There is a great need for disabled individuals to be seen as business partners and consumers rather than solely recipients of charity. Collaborations with major companies like Levi's and Curry's demonstrate efforts to prove the economic power of disabled consumers, known as the Purple Pound, by providing tailored services and training for staff to cater to their needs. By actively participating in initiatives like using Welcome in businesses, disabled individuals can contribute to proving the economic value of the disabled community and advocate for more inclusive practices in society. BEST MOMENTS "It's almost like this whole hub. And it's crazy. And it's intense. You get to speak to people and meet people and something someone said to me at nadex was this idea of referring to people as pre-disabled." "I just want to remove the barriers, which is what WelcoMe does" "We need to get strength from other people. And I totally understand that, but until we get past that and start welcoming other people into our groups, we're not, all we're going to be seeing is a minority promoting our minority need." VALUABLE RESOURCES https://podcasts.apple.com/gb/podcast/disabled-and-proud/id1621152878 ABOUT THE GUEST Gavin Neate developed WelcoMe whilst working for Guide Dogs for the Blind as Mobility Instructor, in answer to the question, "Wouldn't it be easier if staff had access to disability awareness training immediately prior to a disabled person arriving?". In 2015 he left Guide Dogs and started his own technology company in order to come up with a solution. Although Gavin is currently non disabled he is acutely aware that one day he and others who who don't engage with disability issues will be, and is on a mission to engage them, and raise universal awareness of disability and the lives of disabled people.  HOST BIO Disabled and Proud is the show that brings listeners a different perspective on disability. Each week this podcast highlights an awesome disabled guest speaking about their own disability; why they are proud to be disabled and why they are proud to be themselves.  The conversations in this show will look at what challenges these amazing people face socially, mentally, physically and life in general. This show is raw, open, honest, funny, welcoming and educational.  Disabled & Proud does exactly what it says on the tin! And whilst we are creating this space for disabled people to be unashamedly themselves, without the need to conform to society, this is also not about toxic positivity. This show will be shining a big, bright light on disability without it being “Paralympic or pity”.  As you will hear disability is WHOLE, COMPLETE & PERFECT and whilst the topic of disability can be quite heavy - and we definitely don't shy away from the bad days - this podcast is also about having fun too! Our aim is to play a part in reclaiming the word disability - turning it from inadequacy to perfection!INSTAGRAM! https://www.instagram.com/disabledandproudpodcast/?hl=en: https://www.instagram.com/disabledandproudpodcast/?hl=en