When we think of fast fashion, we probably think of the online mega-retailers (cough cough, SHEIN). Fast fashion has become such a norm of consumption that we sometimes fail to recognize brands that are employing the same techniques, ignoring the ethical and environmental wrongdoings, to produce obscene amounts and turnover inventory quicker than ever before. Today we're exposing some "secretly" fast fashion brands - places we may shop because we're more comfortable than the brands we associate with hyperconsumption, but that we may not realize are competing with such at the best of their abilities. More eps for you: The True Cost of Free Shipping and Returns Total Ethics Fashion | Emma Hakansson, Collective Fashion Justice 5 Ways to Spot Fast Fashion Thanks to our sponsor today! FactorMeals.com/ecochic50 Sign up for our biweekly newsletter here!! Sign up for our community spotlight here!! Let's connect - @ecochicpodcast on Instagram + @lauraediez on Tiktok. Email me at laura@lauraediez.com. Learn more about your ad choices. Visit megaphone.fm/adchoices