We're realizing stereotypical sports fandom is actually male sports fandom- but the numbers are in, and they say the ladies are here and they love sports too! In fact Wasserman Collectives newest data set shows that over 70% of women surveyed from 30 countries consider themselves an avid sports fan! With a majority control of discretionary spending, they are an invaluable demographic. How do women experience sports fandom differently, and what's not so different? Why does it matter and how can it be better harnessed by the sports industry? Let's hear what the Vice President of the Wasserman (yes, that Wasserman, the big sport and music agency one!) Danielle Smith has to say.